Inbound Age 2014 Case Study
Value-Driven Sales Content : Content marketing strategy used to help you sell more by creating valuable content highlighting the topics of your event, only applicable when it is permission based (purely Inbound).
While conducting our first event “Inbound Age 2014”, our conversion rate was 8% (i.e we only sold 100 tickets out of 800 confirmed mails), and we needed to reach a minimum of 20% to bring this event to the world.
The Solution:- (Value-Driven Sales Content)
We decided to create “Value-Driven Sales Content”, which is simply creating educational blog posts highlighting the topics discussed in our event with two purposes:-
1- Delivering Value concerning each topic in our event.
2- Marketing our event among people interested in our topics.
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زمن المنافسة الجميل انتهى
After publishing our Sales Content (Blog Posts) , We were able to increase our conversion rate from 8% to more than 22% (selling more than 250 tickets in only 5 days), which is a massive increase in our conversion rate by 300%