“Qarrart A5es” Case Study
Story Telling:The relationship-building content type that sparks emotions with the prospects and supports brands humanization. Often used for Content Marketing and Inbound PR purposes.
It’s a Fact that people are afraid of weight loss medicine’s side effects, So we actually had two challenges, Make sure that our product is really safe to use, and then, marketing it to people
We found that the “Storytelling” approach would be reasonable as it is one of the brand humanization best practices, helping your brand build the community that loves it.
So we started building a Community around a Fictional Character who shares the same “Weight loss” problems and pain points with our ideal buyer personas.
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We built a REAL community by helping people to lose weight through our Social Content,and this did not help us only to market for our weight loss products, but it developed Brand loyalty and built a connection between the buyer personas and the product itself, that they actually ended up defending it against any bad comments.