Wild Burger Case Study
Social Contests: are one type of Social Content, that is made to encourage engagement, build/revive brand’s relationship with prospects and audience on Social Media.
“Wild Burger”, a brand in the food industry,wanted to build its online community as its marketing team was focusing only on offline marketing neglecting various online presence benefits.
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The Solution:- (Social Contest)
We needed an engagement-triggering idea to revive the brand relationship with its existing customers , but how?
We conducted a Social Competition, making the current customers Design an epic sandwich and snap a selfie photos with it, and the post with the highest number of engagement will be the winner
We also decided to market this restaurant’s value proposition “Fully-Personal & Self-Customized Burger” through this Social Competition which costs less and way more effective
We were able to raise the bar higher and widen our total community size from 4000 fan to 20,000 fan in only 25 days, with an extremely low budget 50$.