Wild Burger Case Study
Social Contests: are one type of Social Content, that is made to encourage engagement, build/revive brand’s relationship with prospects and audience on Social Media.
The Challenge:-
“Wild Burger”, a brand in the food industry,wanted to build its online community as its marketing team was focusing only on offline marketing neglecting various online presence benefits.
Embedded Post (You can click the post for a full view)
"Sandwich Design & photography Competition"
أول مسابقه هيعملها وايلد برجرخطوات المسابقه :
الخطوه الاولي:
كل واحد هي…Posted by WILD BURGER on Tuesday, May 20, 2014
The Solution:- (Social Contest)
We needed an engagement-triggering idea to revive the brand relationship with its existing customers , but how?
We conducted a Social Competition, making the current customers Design an epic sandwich and snap a selfie photos with it, and the post with the highest number of engagement will be the winner
عشان نسهل عليكى اختيار حجم الـSandwich بتاعك .. عملنا ترمومتر البرجر … 😀
قوليلنا انتى انهى واحده فيهم 😉
و اعملى منشن لصاحباتك اللى بينطبق عليهم الكلام ده 😉Posted by WILD BURGER on Thursday, May 29, 2014
لو جي Wild burger ومش عارف تختار انهي حجم الـSandwich .. عملنا لك ترمومتر البرجر 😀
قوللنا انت انهى واحد فيهم 😉
و متنساش تعمل منشن لصحابك اللي بتحب تيجي معاهم
😀Posted by WILD BURGER on Thursday, June 5, 2014
We also decided to market this restaurant’s value proposition “Fully-Personal & Self-Customized Burger” through this Social Competition which costs less and way more effective
The Result:-
We were able to raise the bar higher and widen our total community size from 4000 fan to 20,000 fan in only 25 days, with an extremely low budget 50$.
